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Accounting & Finance Operations

The base of any administrative function is solid accounting cycle processes and execution. Business performance awareness starts with complete transactional records and a timely close. 

What do you get? 

Accounts Receivable

Get a team to handle invoicing promptly, follow up on collections, and provide a consistent process that makes it easier for your customers to plan. With a dedicated point of contact for any questions or issues, you can enjoy a smooth and predictable cash flow.

Month-end Close

Accrual accounting can lead to a clearer picture of your financial health. You'll gain valuable insights into your profit and loss statement, with a more realistic view of your business's economic reality. This is especially important for companies with large inventory balances, as it helps better manage working capital.

Accounts Payable

Simplify and speed up your accounts payable process with best in class web applications. Say goodbye to manual and time-consuming tasks and enjoy real-time visibility into your spending. Automation of these processes leads to improved cash cycle management, freeing up funds for your operations and giving you the flexibility to focus on taking your business to the next level.


For anyone, it can be a challenge running payroll. We leverage the latest industry-leading applications and services to streamline the process for you. Our solution frees up your administration team to focus on your customers, improves your bottom line, and provides peace of mind.

Accounting Services

Equity Land

CFO Advisory services are the latest trends in the financial industry. Small to medium-sized businesses are opting to outsource their financial management to firms like Primetrics instead of hiring a full-time in-house CFO. This approach helps many businesses to reduce costs and better allocate their resources towards growth and expansion. 

Learn about Primetrics' cutting-edge approach to the evolving financial industry by visiting Equity Land and reading our "Fractional CFO Firm," blog series.

Upholding Our Values: The essence of what is in our DNA and building long-lasting relationships.

At the heart of our firm lies trust, which is the cornerstone of all our interactions.  We want to earn and keep your trust and believe in the power of authenticity and transparency.  We model our communication with both our internal team and clients around this core value which places honesty and integrity above all.  

We are committed to fostering long-term relationships with our clients and colleagues. We invest in the person, not just the business, understanding that success is built on strong, enduring partnerships. Our approach is characterized by kindness, positivity, and a genuine care for the individuals we serve. 

Our firm embodies professionalism, demonstrated through our commitment to service leadership. We are proud members of the accounting profession, upholding its standards and ethics. Our team members are certified professionals on a career track, continuously striving for excellence in their respective fields.

We champion the principles of autonomy, mastery, and purpose. Our firm supports remote work, fostering a culture of independence and flexibility. We encourage lifelong learning, promoting mastery in our profession. We foster a strong community that drives innovation, with a shared purpose that motivates and inspires us. 

We are committed to unwavering and exceptional customer service.  Our team is responsive to the requests of our clients and provides timely and accurate feedback, mentoring, and guidance.  Each client is treated with the utmost respect and attention. 

We operate on a merit-based equity ethos, recognizing that hard work should be rewarded. In our firm, results determine position, and we believe in granting equity to those who demonstrate commitment to our mission. We reward dedication and achievement, fostering a sense of ownership and pride in our collective success. 


Brittany Bradfield

Account Manager

For expert financial guidance, reach out and connect with one of our experienced Fractional CFOs. Get a free consultation. 

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