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Human Resources and Benefits

Offering human resources as a service refers to providing HR support to companies, typically on a contract or outsourced basis. This includes tasks such as recruitment, employee benefits, performance evaluations, and compliance reviews, allowing businesses to focus on their core operations.

What do you get? 

Admin and Benefits Selection

Ask yourself, is your company's benefits program optimized for both you and your employees? You can select and implement the best benefits package that meets your unique needs and budget. You can save time, and maintain peace of mind, knowing that your employees are getting the most value from the benefits offered.

Performance Evaluation

Coaching and performance evaluations are critical tools for any business looking to foster a positive and productive work environment. By taking a proactive approach to employee development, you can help your team reach their full potential and drive long-term success for your business. Whether you're looking to provide regular feedback or implement a structured performance evaluation process, investing in coaching and performance evaluations can be an effective way to enhance employee satisfaction and keep your team motivated and engaged.

Policy and Procedures

A well-maintained Employee Handbook and current procedures can be a lifesaver when dealing with difficult employment situations. By having these resources in place beforehand, you can ensure protection and provide clear direction for your organization. Don't wait until a problem arises, take proactive steps to safeguard your business with a comprehensive and up-to-date Employee Handbook and procedures.


Recruiting top talent is a critical part of building a successful business, but it can be difficult to manage the entire process in-house. It requires a significant investment of time and resources to develop clear and accurate job descriptions, conduct compensation studies, and attract and interview potential candidates. This can be especially challenging for small and medium-sized businesses who may not have dedicated human resources or recruiting teams. Without proper support, retaining top talent can become a major pain point for businesses, hindering their growth and success. Outsourcing tasks such as job description development, compensation studies, and recruiting to professionals can be a valuable solution for many companies. This helps the companies concentrate on their main operations and still manage to attract and retain the best talent.

HR Services

Equity Land

CFO Advisory services are the latest trends in the financial industry. Small to medium-sized businesses are opting to outsource their financial management to firms like Primetrics instead of hiring a full-time in-house CFO. This approach helps many businesses to reduce costs and better allocate their resources towards growth and expansion. 

Learn about Primetrics' cutting-edge approach to the evolving financial industry by visiting Equity Land and reading our "Fractional CFO Firm," blog series.

Upholding Our Values: The essence of what is in our DNA and building long-lasting relationships.

At the heart of our firm lies trust, which is the cornerstone of all our interactions.  We want to earn and keep your trust and believe in the power of authenticity and transparency.  We model our communication with both our internal team and clients around this core value which places honesty and integrity above all.  

We are committed to fostering long-term relationships with our clients and colleagues. We invest in the person, not just the business, understanding that success is built on strong, enduring partnerships. Our approach is characterized by kindness, positivity, and a genuine care for the individuals we serve. 

Our firm embodies professionalism, demonstrated through our commitment to service leadership. We are proud members of the accounting profession, upholding its standards and ethics. Our team members are certified professionals on a career track, continuously striving for excellence in their respective fields.

We champion the principles of autonomy, mastery, and purpose. Our firm supports remote work, fostering a culture of independence and flexibility. We encourage lifelong learning, promoting mastery in our profession. We foster a strong community that drives innovation, with a shared purpose that motivates and inspires us. 

We are committed to unwavering and exceptional customer service.  Our team is responsive to the requests of our clients and provides timely and accurate feedback, mentoring, and guidance.  Each client is treated with the utmost respect and attention. 

We operate on a merit-based equity ethos, recognizing that hard work should be rewarded. In our firm, results determine position, and we believe in granting equity to those who demonstrate commitment to our mission. We reward dedication and achievement, fostering a sense of ownership and pride in our collective success. 


Susan Williams

Fractional CFO, SHRM-SCP

For expert financial guidance, reach out and connect with one of our experienced Fractional CFOs. Get a free consultation. 

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