Services
Working with organizations to navigate their unique opportunities and challenges is the driving inspiration behind our work.
We advocate for business owners because they are the inspiration and vitality of the communities in which we live and work.
Fractional CFO
Fractional CFO Services
Cash is the reason businesses thrive or fail. We bring powerful tools to take the guesswork out of budgeting and cash flow analysis.
Cryptocurrency Accounting
Blockchain-based cryptocurrencies have come of age. There is now a cheaper, faster, and more transparent way to send and receive funds globally. We help you account for it all.
Accounting and Payroll
Payroll and HR
The game has changed. Are you manually setting up payroll for employees? We can help you significantly streamline your payroll and tax compliance process.
Accounting and Finance
Getting started? Need an upgrade? We help get you on a cloud-based ledger that will meet your current and future needs.
Information Technology
IT Roadmap & Cybersecurity
System Implementation
We specialize in back-office technology selection and implementation. Everything we do considers total cost of ownership, ease of use, and security.
Accounting and supply chain system implementations can be disruptive and taxing on current staff. We provide the support needed to make your project a success and take the risk out of critical technology updates.
HR Support
HR Support Services
We offer comprehensive HR support services that encompass:
assistance with recruitment and selection, performance management, succession planning, compensation and benefits, and general HR questions.
Local team provides depth and clarity.
Testimonials
We are lucky to partner with some of Pacific Northwest's most recognized, beloved brands. Here are just a few of these stories to help showcase the results we help deliver to our clients.
About us
We are your financial advisors. Entrepreneurs at heart, we harness the power of numbers to uncover profit and to clear the fog. We absorb documentation, pour over operational spreadsheets, examine data from IT and compliance, and showcase it visually. We make the numbers make sense for business owners. Well informed with new knowledge and vision, clients have the confidence to plan for and manage growth to achieve results. For local business owners who share our passion for sustainable enterprise, the results are immediate and will endure for years to come.
Primetrics is a Registered CPA Firm in Oregon:
Approach
We embrace Agile program management principles to perform our work.
On client engagements, this means:
-
Our client’s goals become our own, and we adapt in real-time to changes.
-
We update our progress with the client frequently.
-
We believe face-to-face dialogue is the most effective form of communication.
-
We hold ourselves to the highest level of professional competency and transparency.
-
We embrace simplicity and self-organized teams around a shared purpose.
-
Honest feedback makes us stronger, and we embrace the resulting changes.
Team
Adam L. Turco CPA, CISA
President
[INTJ - Merchant - Innovator]
Office: (971) 319-2807
Adam is a highly skilled financial professional with a unique background in technology implementation and a deep understanding of long-term financial strategies. As the founder and President of Primetrics, he acts as a CFO and CIO advisor to small and mid-sized companies, helping them to grow their businesses by establishing automation and business process optimization tools. This approach frees up internal resources to focus on innovation and customer satisfaction, positioning companies to scale profitability and realize higher returns on the same volume of sales.
​
Adam's expertise is in high demand, and he has assisted a wide variety of companies throughout his career. For example, he has helped cryptocurrency-based businesses account for their transactions and provide much-needed tax compliance and financial reporting capabilities. He has also advised pet product companies on how to capitalize on turning raw materials from Montana's agri-businesses into high-value-added pet products. Additionally, Adam has synthesized operational data from a renewable energy company to provide a big-picture road map to profitably operate in the next era of sustainable energy.
​
In addition to his work with Primetrics, Adam is also a business mentor for the Portland Incubator Experiment (PIE) and Built Oregon. Both organizations provide a network of peers and guidance to company founders seeking connections, advice, and guidance in running their businesses. This is a testament to Adam's natural leadership abilities and his ability to mentor accounting professionals and staff within his client companies.
​
Adam's career has been marked by a steady progression of roles and responsibilities, from audit and compliance to accounting and information technology. Prior to founding Primetrics, he worked for Northwest Natural for over 8 years, rising to the Director of Internal Audit Services. In that role, he was responsible for operational and financial compliance and internal control activities. Before that, Adam's first foray into entrepreneurship was as a joint venture owner of Quantec LLC, a firm which was sold to the Cadmus Group. His career began with a solid accounting foundation, working as a Senior Auditor for PricewaterhouseCoopers for four years, gaining experience in cybersecurity and as a public company auditor.
​
Adam is a well-educated professional, holding a Masters of Professional Accountancy (1999) from The University of Montana, an Executive Certificate (2011) from Willamette University, and a BA in Economics (1998) from the University of Montana. He is also a Certified Public Accountant (CPA) in Oregon (issued 2001) and holds a Blockchain Fundamentals for Accounting and Finance Professionals Certificate (issued 2021) from the Association of International Certified Professional Accountants (AICPA).
​
Adam is a dedicated member of his local community, serving as a Member of the Supervisory Board for the Holy Redeemer Parish – North Portland, and as a Board Member for In My Backyard (Simone Weil Catholic Worker House), an organization working to alleviate poverty.
​
When he is not focused on numbers and growing businesses, Adam enjoys spending time with his family, bike racing, and hiking/camping in the greater northwest. With his unique background, expertise and passion for mentoring, Adam continues to provide valuable guidance to companies and entrepreneurs, helping them to achieve their goals and realize their full potential.
Susan moved from the Midwest to the Oregon coast in 2017. Before her role as a Fractional CFO at Primetrics, Susan held multiple director-level roles in finance and human resources. Her knowledge of financial accounting, budgeting, benefits administration, and building strong virtual teams is an enormous help to her small business clients.
​
While working full-time, Susan earned her education through night classes which resulted in an MBA in Finance and MHRM in Human Resource Management from Keller Graduate School of Management, and her bachelor’s degree from Roosevelt University. She also holds the Human Resource SHRM-SCP certification.
Her love of learning transcended to teaching evening and online accounting classes at two colleges in Wisconsin. Helping others achieve their goals and dreams is always at the forefront of her motivation.
​
Susan is passionate about the natural environment and wildlife in the pacific northwest. In her free time, Susan loves to hike, read European history, crochet/knit, travel, and walk her two shelties.
Susan Williams
Fractional CFO
[ENFJ - Banker - Innovator]
Michael Meek
Fractional CFO
[INFJ - Innovator - Builder]
Mike is an Indiana native, now residing on the beautiful Oregon coast after moving here from Arizona where he worked in environmental compliance, financial analysis, and benefits management. His passion for the field is reflected in his work, where he emphasizes the importance of investing in people alongside investments in the business.
​
While working full-time, Mike prepared and passed the CPA exam earning his CPA certification in 2012. He has spent the last few years working in his own practice. Fast forward to now, Mike joins the Primetrics team as a Fractional CFO, supporting business owners in several fields starting with in-depth financial analysis, pinpointing KPIs, and creating strategic plans for businesses to be successful.
Where does Mike’s interest in accounting stem from? Believe it or not, Mike began his studies as a science major earning his undergrad in chemistry, and it was not until later in his respective field of work, he realized accounting is where he would go on to excel. So, he enrolled at the University of Phoenix to earn his MBA.
While Mike is very busy with his work, he does have free time where he enjoys fly fishing or sharing a moment away from the world through reading. Besides those two passions of his, he says living on the coast has its perks as he appreciates the beautiful view while he supports Indiana University’s football team on a Saturday afternoon.
.jpeg)
Aline is a Portland native whose love for accounting emerged during her time working for a local small business. In her role, it was necessary for her to wear many hats and work closely with the company's president. This opportunity enabled her to learn and participate in multiple facets of the company. Being immersed in the day-to-day aspects of the business allowed her to recognize many opportunities for improvement. She is most proud of her work to optimize a complex delivery workflow and the profits it yielded. Being able to add value to the business motivated her to continue seeking opportunities to have a positive impact. As a result of her experiences, Aline accepted a financial manager position at a large multinational non-profit organization. While in this role, Aline worked on administering federal grants, providing technical assistance to other organizations, and helping establish new processes, all while working for a cause she was passionate about. Aline is always searching for opportunities to learn and add value wherever she goes. Aline enjoys hiking in the pacific northwest, personal fitness, and spoiling her dog, Reggie.
Aline Orozco
Senior Accountant
[ENFJ - Merchant - Innovator]
Brittany is an aspiring accountant who is motivated by the belief that the work that she does can help others. Staff Accountant by day and student by night, it’s exciting for her to see how her schooling and work benefit each other. She was first exposed to accounting by her mother and realized that she wanted to pursue it as a career while assisting the accounting department at a local real estate company where she developed a background in real estate transactions and financing. Before her work in real estate, she was an office manager for a physical rehabilitation services company where she prided herself in providing excellent customer service and enjoyed the complexity of medical billing. She later had the opportunity to train new staff, develop policies and procedures for the outpatient division, and was responsible for creating the department’s training reference manual.
​
Brittany spent her formative years in Salt Lake City, Utah where she fell in love with the Wasatch mountains, so it was natural for her to gravitate toward Mt. Hood upon moving to Oregon in 2012. She loves hiking, snowboarding, and running with her Doberman pinscher.
Brittany Bradfield
Accounting Manager - CPG
[INTP - Merchant - Innovator]
Erik's introduction to the accounting field began at SUNY(State University of New York) Albany where he was inspired to study business with an emphasis on accounting. His studies started while he had been working at a private jet company on Long Island. Now, he has a B.S. in accounting, a minor in business, and is on his way to obtaining a Google IT professional support certificate. Erik says part of his passion for work is the relationship-building that comes along with it.
​
Erik is new to the Pacific Northwest. Over the past year, he's been a weekend warrior exploring new trails, snowboarding up on the mountain, or enjoying a fun competitive game of volleyball. All in all, Erik loves sports and the outdoors. He's always up for a friendly competition.
Erik Seiferth
Senior Accountant
[ENFP - Merchant - Innovator]
Abby’s introduction to the accounting industry began with a game of pennies in a class at Clatsop Community College. From there, she excelled in the field. After transferring to Western Oregon University, she received her bachelor’s in Business with a concentration in accounting and a minor in legal studies. In 2022, Abby was named the top accounting student at Western and valedictorian of the Business and Economics division. Abby tells us the genes come from her dad who was a CPA. More so, she tells us, a large part of her success comes from her faith and God being at the center of her life. Now, as a staff accountant at Primetrics, she performs multiple tasks from bank reconciliations, to accounts payable and receivable, cryptocurrency accounting, and more.
Outside of the accounting world, Abby is an artist at heart. Her entrepreneurial spirit led her to sell greeting cards to local shops and create artwork for a non-profit in Nevada. While Abby’s love for art is still there, she’s now an avid chess player.
Abigale Koch
Staff Accountant
[INTJ - Innovator - Builder]
David Lawrence
Sr. Sales & Marketing Associate
[ENFJ - Innovator - Builder]
David is all about connecting with customers in the digital world. Through the use of commercial-grade CRM tools and digital marketing software, he strategically finds ways to implement the right systems needed to connect with those customers effectively. He has a variety of tools in his marketing belt. A few to note are (1) SEO prep work (2) CMS analysis (3) Brand development strategy (4) Content Creation (5) Email marketing. He is well-versed in a number of areas and continues learning.
David began his work with Primetrics as an intern while simultaneously finishing his studies at Portland State University(PSU). Now, he sits as the Sales & Marketing Associate and continues to come up with strategies to further better the brand presence with the company. At times, he’s been asked to jump in and support a business with its marketing efforts in creating a strong brand foundation.
David’s passion for the marketing industry began during his early studies at PSU. Before officially choosing a major, he explored the business school searching for the right fit. During a prerequisite business class, he was intrigued by the marketing field. Once the route was chosen, David finished at Portland State University with his B.S. in business administration with an emphasis on marketing. Now, he continues to find creative ways in learning new marketing-related software to improve performance.
Yes, believe it or not, David does have a life outside of work. He tells us a new-found summer hobby of his is kayaking. It’s a new routine of his in addition to camping. During the cold weather months, he spends much of that time watching football and tracking how his favorite sports teams are doing. Lastly, he is a semi-foodie and explores the vast food offerings in Portland.
Equity Land
Contact us
Follow us
We harness the power of financials and business acumen to uncover profit and to clear the fog.
Copyright Primetrics 2021. All rights reserved.